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In Action: When to use guidonAI

Retain current customers and reduce overall customer churn.

What You Provide

  • Training Data: 250+ names and email addresses of past customers who lapsed.
  • Target Data: names and email addresses of current recurring customers.

What boodleAI Builds and Tests

  • A guidon that predicts which recurring customers are most likely to lapse.

What You Receive

A scored and prioritized list of recurring customers most likely to lapse.


  • Identify current customers who need a little extra attention to remain loyal.