Reduce direct mail pieces to decrease shipping costs and increase ROI
What You Provide
- Training Data: 250+ names+email addresses of current and past customers who responded to direct mail campaigns in the past.
- Target Data: direct mail list.
What boodleAI Builds and Tests
- A guidon that predicts likely new customers in a direct mail list.
What You Receive
- A scored, prioritized, and segmented list of likely new customers in the direct mail list.
- Save money and increase ROI on direct mail by only targeting households of likely customers.