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In Action: When to use guidonAI

Reduce direct mail pieces to decrease shipping costs and increase ROI

What You Provide

  • Training Data: 250+ names+email addresses of current and past customers who responded to direct mail campaigns in the past.
  • Target Data: direct mail list.

What boodleAI Builds and Tests

A guidon that predicts likely new customers in a direct mail list.

What You Receive

  • A scored, prioritized, and segmented list of likely new customers in the direct mail list.


  • Save money and increase ROI on direct mail by only targeting households of likely customers.