guidonAI in Action How Organizations Are Using guidonAI Identify prospects who match the ideal customer profile (ICP) or buyer profile. Prioritize inbound leads, qualify existing leads, and score any list of leads. Segment a list of prospects or customers. Upsell customers with products or services they are likley to buy. Cross-sell customers with products or services they are likely to buy. Reduce direct mail pieces to decrease shipping costs and increase ROI Reactivate a lapsed customer that is likely to purchase a product or service. Retain current customers and reduce overall customer churn.