1. Upload Your Lead List
You upload the first name, last name, and email address (or mailing address) of each record in a lead list you want to analyze.
2. Receive Lead List Insights
guidonAI matches each record to databases of 220M adult Americans, which contain over 500 data points about each person, then provides you insights into your lead list.
Insights you could receive include:
- Age Groups
- Geographic Groups
- Political Groups
- Religious Groups
Note: guidonAI does not append data or provide data on individual leads.
B. Build and Test Custom Guidons
Working with the guidonAI customer success team, you select and upload 250+ records from your existing databases, drawn from the audience you want to target (a training data set). guidonAI then does the rest: creating and testing custom guidons using your first party data enriched with billions of third party data points.
Potential Custom Guidons:
- Likely Consumers
- Likely Recurring Customers
- Likely High Value Customers
- Customer Likely to Lapse
- Any group of customers where you already have 250+ records
C. Create Predictions with Custom Guidons
You can quickly create predictions from your lead list using custom guidons you built and tested using guidonAI.
With your lead ist prioritized using your custom guidon, you then divide your list into A, B, C, and D leads. For each lead category, guidonAI tells you how much more likely that category is to contain the customers you are looking for.
You can also forecast potential sales totals and lifetime revenue from these leads.
D. Map Your Leads with Two Guidons
You can use any two guidons to map your lead list, allowing you to target the leads you want with even greater accuracy.
- Likely Consumers and Spending Capacity
- Likely High Value Customers and Responds to Direct Mail
- Likely Recurring Customers and Likely to Purchase a Particular Product
With your lead list mapped using two guidons, you can then divide your list into A, B, C, and D leads.
3. Better insights. Better results.
Your scored, prioritized, and segmented lead list is returned to you via online SaaS portal, managed service, or API.
The results: significant lifts in conversion, engagement, and retention rates.